New season. New team. New goal. The New York Liberty is unafraid and unapologetic. Our visual language is a confident one. We believe in what we do, and how we do it.

Design

PHOTOGRAPHY: BRANDON TODD

Arena Branding

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Home Opener Promo

2025 All- Star Campaign- IND

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NYL25_ALLSTAR_SAB1080x1920.jpg
NYL25_ALLSTAR_STEWIE1080x1920.jpg
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NYL25_ALLSTAR_LEO1080x1920.jpg
NYL25_ALLSTAR_STARTER ANNOUNCEMENT1920x1080.jpg

Evergreen Season Highlights

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NYL25_SOCIAL_CELIBERTY ROW SKIN1080x1920.jpg
NYL25 TASH 300 3FGM1080x1920.jpg
NYL25_SANDY_FRANCHIS EWINS_MILESTONE1080x1920.jpg
NYL25_SOCIAL_SNIPESARRIVAL1080x1920_Cover.jpg
NYL25 SAB 3000 CAREER PTS MILESTONE1080x1920.jpg
STEWIE CONSECUTIVE 2O PT GAMESSTEWIE CONSECUTIE 2O PT GAMES1080x1920.jpg
NYL25 STEWIE DOUBLE DOUBLE MILESTONE1080x1920.jpg
NYL25_POTW_TASH_MAY1080x1920.jpg
NYL25_JJ 400 CAREER BLOCKS_MILESTONE1080x1920.jpg
NYL25_IZZY 100 BLOCKS1080x1920.jpg
NYL25_STEWIE_764_REB_MILESTONE1080x1920.jpg
NYL25_SOCIAL_COTM_MAY1080x1920.jpg
NYL25_SOCIAL_POTW_SAB_07141080x1920.jpg
NYL25_SANDY WINS1080x1920.jpg

Merch

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End of Season Awards

Intro & End Card Design

PLAYOFFS

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NYL25_SOCIAL_HOME GAMEDAY_PLAYOFF_R1G21080x1920.jpg
NYL25_SOCIAL_AWAY_GAMEDAY_PLAYOFF_09181080x1920.jpg
NYL_MILESTONE TIER1_JJ 10TH 20+PTS GAMES1080x1920.jpg
NYL_MILESTONE TIER1_STEWIE_ 1ST NYL FGM1080x1920.jpg
NYL_MILESTONE TIER1_STEWIE_411POINTS1080x1920.jpg
NYL_MILESTONE TIER2_JJ 4TH IN PTS1080x1920.jpg
NYL_MILESTONE TIER2_STEWIE_DBL_DBL1080x1920.jpg
NYL_MILESTONE TIER2_STEWIE_WNBAPTS1080x1920.png
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Pinterest x NYL

Timelapse design process of the arena branding for the
2025 playoffs using the official inspiration partner, Pinterest.

Next

2024 NYL